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品牌歷史

1858

製皂創始

首張製造肥皂合格證書授予Emmanuel Heilbronner. Bronner家族就在德國勞普海姆的猶太居民區開始製造肥皂。

1880s/90s

Heibronn 工廠

Bronner家族發明出液態皂,並提供德國所有的公共浴廁內使用。Emmanuel的三個兒子包含最年輕的Berthold也開始經營家中的肥皂事業。

1908

布朗拿博士出生

Emanuel (Emil) Heilbronner由Berthold及Franciska所生,也是Heilbronner兄弟的唯一繼承人。妹妹Luise及Luise分別在兩年以及十年後出生。

1920s

學徒時期

根據文獻,Emil在德國南方另一製作肥皂的猶太家族當學徒。隨後加入商會體系的貿易學校,並且獲得肥皂專業執照。接著就讀大學取得化學學位。

1929

前往美國

Emil's強烈的人格特質、猶太復國理想以及新潮的製造肥皂理念導致與父親、叔叔理念衝突。Emil移居美國。

1930s

小孩出生

Emil在美國擔任多家肥皂工廠顧問,專長於工廠設計以及產品開發。Emil也拿掉姓氏中有高舉納粹黨的"Heil",相識並與第一位妻子寶拉結婚。生下一女兩子。

1936

Lotte

Lotte, as part of the Zionist movement, emigrates to then Palestine and joins the Ein Gev kibbutz, located on the eastern shore of the Sea of Galilee by the Golan Heights.

[Lotte Reches, Dr. Bronner's younger sister, was born in 1916 and passed away on March 26, 2009. Lotte was an amazing woman, gentle and kind but also strong and sharp-witted. We're grateful for her love and for inspiring us with her life, connecting us to our larger family and history. Her children and grandchildren live throughout Israel today.]

1938

Vacation

Emil's sisters unsuccessfully attempt to persuade their parents to leave Germany for the U.S. during a family vacation in Switzerland.

1938

Luise

Luise emigrates to the U.S., getting out of Germany just before the Nazis close the borders to Jewish emigration. She first obtains a degree in chemistry and works in industry, then she returns to school for a PhD and becomes a professor of German at UMass Boston. (Luise passed away in 1998.)

1940s

雙親遭屠殺

納粹黨將Heilbronn肥皂工廠收歸國有。布朗博士的雙親遭移送最後在集中營被屠殺。

1940s

Wife Dies; Peace Plan Begins

Emil's wife Paula becomes sick and is hospitalized, passing away in 1944.

Emil adopts honorific “Dr.” in deference to his university degree, but never actually gets a doctorate. However, with his intensity, immense scientific knowledge and thick German accent, no one would ever challenge him about it. Dr. Bronner begins an urgent mission to convince Roosevelt, Eisenhower and other U.S. leaders, as well as the general public, about his vision for world peace across ethnic and faith traditions, and about the dangers of Communism alongside Fascism. So devoted is he to this mission that he leaves his children to be raised in various foster homes.

1945

Crucifixion/Institutionalization

Fred Walker is (willingly) crucified for “Dr. Bronner’s Peace Plan” on a Chicago bridge; Dr. Bronner had no direct involvement. In part due to his increasing notoriety, Dr. Bronner is arrested while speaking without a permit at the University of Chicago and is institutionalized in the Elgin State insane asylum for vehemently espousing his views. He undergoes shock treatments, thought to be a miracle cure at the time, which he blames for his subsequent declining eyesight and blindness in the 1960s. He escapes months later and travels to Los Angeles, California where he is fond of saying he fits right in.

1948

美國布朗拿博士創立

美國布朗拿博士公司開始營運,並開始研發最有名的薄荷潔顏露以及健康食品調味料。布朗拿博士很高興公司創立與以色列獨立於同一時期。

1950

潘興廣場

布朗拿博士首先在洛杉磯潘興廣場發表演說,倡導所有人類必須團結並且尊重另一方面,他販售薄荷潔顏露。他很快就知道許多人僅是來拿贈品並非聽他的演說。因此,布朗拿博士將他的哲學思想書寫於瓶罐上。

1960s/70s

反傳統文化爆發

年輕人是反文化的成員,他們開始喜愛肥皂,因為它們可以做任何事:從洗福斯汽車、洗喇叭褲、到附近的湖裡洗澡。他們發揚布朗拿博士的和平理念以及布朗拿博士是真實人物而不是企業吉祥物。口耳相傳間布朗拿博士迅速地成為當代最具代表性的肥皂。60年代,布朗拿博士將生產製造廠移至聖地牙哥Escondido。

1980s

On the March

Dr. Bronner's soaps spread into every health food store in the U.S. and then into the mainstream as well, winning over fans from all walks of life. Ralph continues to work with Dr. Bronner on refining the message on the bottles. Jim launches his own chemical consulting company, Bronner Chemical and Technical Consulting, inventing, among other things, a foam concentrate still used in fighting forest and structure fires throughout the U.S. today. Jim’s son, David Bronner, works with the company during high school and college summers.

1986

“All-One!” in a Reggae Style

Click here to see Dr. Bronner jamming with the “All-One!” vision.

1990s

90年代初 Jim, Ralph & Trudy Jim, Ralph&Trudy

由於布朗拿博士年邁,Jim, Ralph及Jim的妻子Trudy正式承擔起布朗拿博士公司事業。由Jim擔任總裁,Ralph為副總裁兼發言人,Trudy擔任財務長

1997

1997年:布朗拿博士逝世

布朗拿博士死於柏金遜症。也在同一天,他的曾孫女Maya出生(孫子David Bronner及其妻子Kris所生)。

1998

1998年:Jim Bronner逝世

Jim Bronner死於癌症。David Bronner接受父親一年的業務訓練,將公司擴大營運。

1998

Enter Crazy Fox

David, along with mom Trudy and Uncle Ralph, begins running the company. He is only twenty-four years old, but has graduated from Harvard, has lived a short time in Amsterdam, has worked as a mental health counselor for two years, and has become pretty ecological and passionate about many things, as reflected in his vegan diet and hemp advocacy. His middle name being “Emanuel,” he has indeed inherited the “crazy like a fox” Dr. Bronner gene.

2000

忍者加入

經過廣大消費者的體驗,大麻籽油富含多種脂肪酸而成為皂當中最保濕的成分。
David閱歷豐富的弟弟Michael放棄在日本教英文的工作加入了公司,擔任營運及採購工作。不久,Michael將布朗拿博士皂推向國際市場。

2001

美國緝毒局

美國緝毒局在布殊政府政策下企圖毀滅美國大麻工業。布朗拿博士公司全力支助大麻工業者與布殊政府訴訟,獲得勝訴。

2003

有機認證

布朗拿博士成為通過美國農業部USDA國家有機計畫認證的最大清潔保養品公司,又通過最具信譽的OTCO奧勒岡有機認證。布朗拿博士亦是率先採用100%可回收塑膠作皂液瓶的公司。

2003

Elevated Social Responsibility

Sons Jim and Ralph Bronner and Jim's wife Trudy Bronner assume formal control of the company, due to Dr. Bronner's failing health. Jim becomes full-time President, with Ralph serving as Vice President and company spokesperson and Trudy serving as Treasurer/CFO. A generous health benefit and profit-sharing plan for all company employees is implemented. Ralph travels the country, visiting health food stores, playing guitar and befriending people from all walks of life, particularly those working in “human” – as opposed to “corporate” – charities, which the company supports with donations.

2003

Uncle Ralph

Uncle Ralph begins his off-off-Broadway one-man show, telling various touching and amazing stories about his life, his father and Dr. Bronner's as a company.

2003

International Expansion

The company partners with a Japanese firm to introduce Dr. Bronner's soaps to the Japanese market. By the end of the following year, Dr. Bronner's is the top-selling brand of natural liquid and bar soaps in Japan, just as in North America.

Until now the brand has had only a limited presence internationally. By 2013, however, 20% of the company’s business will be international, with very strong markets in South Korea, Taiwan, Australia, the UK, Israel and Canada, among others.

2003

Sue Zamazin

布朗拿博士公司收購Sun Dog大麻籽保養品公司。Sue也加入布朗拿博士公司重新調配他著名的潤唇膏、護膚膏以及潤膚露以符合USDA國家有機認證標準,在2005年正式上市。

2005

USDA有機勝利

由於USDA被多種利益遊說,也因為人手不足的關係企圖將通過國家有機計畫的保養品公司剔除。布朗拿博士公司與有機消費者協會協調,與華盛頓特區法院上訴。USDA隨即改變主張,並發表正式文件指出,個人清潔保養品同樣可通過USDA認證。

2006

Fair Trade Constructive Capitalism

Dr. Bronner's begins a comprehensive project to source all major raw materials, including organic coconut, palm, olive and hemp oils, from certified Fair Trade sources. Large investments are made in setting up a Fair Trade coconut oil project called “Serendipol” in post-tsunami Sri Lanka. In partnership with the NGO Fearless Planet, organic sustainable palm oil is sourced on Fair Trade terms from farmers and a women-owned mill in Ghana. For the olive oil, the company coordinates and funds Fair Trade and organic certification for the Canaan Fair Trade project in the West Bank, as well as for Jewish and Arab-Israeli producers in Israel. Hemp oil comes from the Canadian supplier Farmer Direct and is certified as “fairDeal,” a North American version of Fair Trade.

2007

公平交易認證

布朗拿博士公司通過瑞士公平交易機構IMO認證,也是認證商品所有成分供應商的公平交易機構。

2007

Dr. Bronner’s Magic Soapbox

"Dr. Bronner's Magic Soapbox"是一齣獨立製作的影片,並非由布朗拿家族或布朗拿公司出資。由Stewart Nelsen導演製片,目的是讓更多人認識布朗拿家族。

2008

60/150 周年慶

布朗拿博士歡慶60週年以及150年五代經營皂事業,伴隨一系列通過USDA有機認證的新商品。

2011

Dr. Bronner’s Germany (DBG) Established

In order to expand further into the birthplace of Dr. Bronner himself, a sister-company, Dr. Bronner’s Germany (DBG), is created in Dusseldorf. Soon DBG begins distributing all throughout the European continent.

2011

Coconut Oil Soars into Food Market

Dr. Bronner’s co-brands with its Fair Trade coconut supplier from Sri Lanka (Serendipol) to launch White Kernel and Whole Kernel Fair Trade Coconut Oils into food aisles across the country. In less than three years, the product line accounts for 10% of total company sales.

2010 to 2013

Bringing Hemp Farming Back to the U.S.

In October of 2010, Dr. Bronner’s president David Bronner, joined by leading hemp entrepreneurs and organic farmers, is arrested outside of the DEA’s headquarters in Washington, DC for planting hemp seeds and demanding that American farmers be allowed to farm hemp once again. In June of 2012, David is arrested again for harvesting hemp plants in a cage in front of the White House, further highlighting the Obama administration’s absurd and ongoing prohibition of this non-drug, agricultural crop.

2013 to 2013

GMO Labeling Throwdown

Dr. Bronner’s Magic Soaps partners with a coalition of parent, consumer, health and environmental groups to demand that genetically engineered foods be labeled. Chemical companies like Monsanto and Dow engineer food crops to withstand high doses of weed killer, which ends up in our food, water and bodies. Dr. Bronner’s is a primary financial backer of Proposition 37 in California that is narrowly defeated 49% to 51% in 2012.

Continuing to press forward, Dr. Bronner’s coordinates coalition support and financial backing for Initiative 522 in Washington, which loses by a razor-thin margin (49% to 51%) after the opposition spends the largest amount of money on a proposition in Washington state history to defeat it.

2014

New Factory Opening

Having grown around 1,100% over the past fifteen years, Dr. Bronner’s has completely outgrown its current location and the warehouse it leases. The new facility, coming in 2014, will house the entire operation (aside from regional sales) and will boast the first Dr. Bronner’s Company Store. The new factory will begin offering group tours, too!

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In September of 2013, Dr. Bronner’s staff celebrates with American farmer Ryan Loflin, as he harvests the first American commercial hemp crop in over sixty years. During this period, Dr. Bronner’s also helps coordinate Hemp History Week, the largest grassroots marketing and public education campaign to bring hemp farming back to the U.S., currently held at over 800 retail and community locations each June.